| Segment Geographic Information on Sales and Net Property and Equipment |
The following table sets forth segment information on our net revenues and loss from operations for the three and nine months ended December 31, 2016 and three and nine months ended December 31, 2015, respectively. During fiscal 2016 the Company changed its methodology for how corporate operating expenses are allocated to the Company's Advertising and Content operating segments, as the new method of allocation is deemed by management to be a more accurate representation of how the expenses relate to the operations and development of the Advertising and Content segments. Corporate operating expenses in fiscal 2015 were previously allocated between the Advertising and Content segments based on employee headcount. Corporate operating expenses in fiscal 2016 are now being allocated based on the percentage of revenue between Advertising and Content for the Company as a whole. Prior period fiscal 2015 figures presented have been updated to reflect these changes and are comparable to the fiscal 2016 figures presented.
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Content |
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Advertising |
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Total |
Three months ended December 31, 2016 |
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Net revenues |
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$ |
6,073 |
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$ |
16,212 |
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$ |
22,285 |
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Loss from operations |
|
(1,229 |
) |
|
(4,181 |
) |
|
(5,410 |
) |
Three months ended December 31, 2015 |
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Net revenues |
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6,642 |
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|
17,447 |
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|
24,089 |
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Loss from operations |
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$ |
(1,083 |
) |
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$ |
(4,182 |
) |
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$ |
(5,265 |
) |
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Content |
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Advertising |
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Total |
Nine months ended December 31, 2016 |
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Net revenues |
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$ |
24,929 |
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$ |
44,227 |
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$ |
69,156 |
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Loss from operations |
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(3,980 |
) |
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(14,186 |
) |
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(18,166 |
) |
Nine months ended December 31, 2015 |
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Net revenues |
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20,782 |
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|
42,727 |
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|
63,509 |
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Loss from operations |
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$ |
(6,600 |
) |
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$ |
(13,960 |
) |
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$ |
(20,560 |
) |
The following table sets forth geographic information on our net revenues for the three and nine months ended December 31, 2016 and 2015. Net revenues by geography are based on the billing addresses of our customers. During the three and nine months ended December 31, 2016, one major Advertising customer represented 16.2% and 13.4%, respectively, of net revenues, another major Advertising customer represented 13.9% and 11.4%, respectively, of net revenues, and a major Content customer represented 16.2% and 23.7%, respectively, of net revenues. During the three and nine months ended December 31, 2015, the previously mentioned major Advertising customer represented 1.9% and 1.6%, respectively, of net revenues, the previously mentioned second major Advertising customer represented 9.3% and 8.7%, respectively, of net revenues, and the previously mentioned major Content customer represented 22.0% and 26.6%, respectively, of net revenues.
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Three Months Ended December 31, |
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2016 |
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2015 |
Net revenues |
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United States and Canada |
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$ |
8,197 |
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$ |
9,062 |
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Europe, Middle East, and Africa |
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3,575 |
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|
5,159 |
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Asia Pacific and China |
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9,746 |
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|
9,769 |
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Mexico, Central America, and South America |
|
767 |
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|
99 |
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Consolidated net revenues |
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$ |
22,285 |
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$ |
24,089 |
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Nine Months Ended December 31, |
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2016 |
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2015 |
Net revenues |
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United States and Canada |
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$ |
23,677 |
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$ |
22,330 |
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Europe, Middle East, and Africa |
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11,380 |
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|
11,851 |
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Asia Pacific and China |
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32,700 |
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|
28,979 |
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Mexico, Central America, and South America |
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1,399 |
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|
349 |
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Consolidated net revenues |
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$ |
69,156 |
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$ |
63,509 |
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