Annual report pursuant to Section 13 and 15(d)

Segment and Geographic Information

v3.7.0.1
Segment and Geographic Information
 12 Months Ended
Mar. 31, 2017
Segment Reporting [Abstract]  
Segment and Geographic Information
Segment and Geographic Information
The Company manages its business in three operating segments: Operators and OEMs ("O&O"), Advertisers and Publishers, and Content. The three operating segments have been aggregated into two reportable segments: Advertising and Content. Our chief operating decision maker does not evaluate operating segments using asset information. The Company has considered guidance in Accounting Standards Codification (ASC) 280 in reaching its conclusion with respect to aggregating its operating segments into two reportable segments. Specifically, the Company has evaluated guidance in ASC 280-10-50-11 and determined that aggregation is consistent with the objectives of ASC 280 in that aggregation into two reportable segments allows users of our financial statements to view the Company’s business through the eyes of management based upon the way management reviews performance and makes decisions. Additional factors that were considered included: whether or not the operating segments have similar economic characteristics, the nature of the products/services under each operating segment, the nature of the production/go-to-market process, the type and geographic location of our customers, and the distribution of our products/services.
The Company attributes its long-lived assets, which primarily consist of property and equipment, to a country primarily based on the physical location of the assets. Goodwill and intangibles are not included in this allocation.
The following information sets forth segment information on our net revenues and loss from operations for the years ended March 31, 2017, 2016, and 2015, respectively. During fiscal 2016 the Company changed its methodology for how corporate operating expenses are allocated to the Company's Advertising and Content operating segments, as the new method of allocation is deemed by management to be a more accurate representation of how the expenses relate to the operations and development of the Advertising and Content segments. Corporate operating expenses in fiscal 2015 were previously allocated between the Advertising and Content segments based on employee headcount. Corporate operating expenses in fiscal 2016 and 2017 are now being allocated based on the percentage of revenue between Advertising and Content for the Company as a whole. Prior period fiscal 2015 figures presented have been updated to reflect these changes and are comparable to the fiscal 2016 and 2017 figures presented.
 
 
Content
 
Advertising
 
Total
Year Ended March 31, 2017
 
 
 
 
 
 
Net revenues
 
$
32,114

 
$
59,439

 
$
91,553

Loss from operations
 
$
(4,882
)
 
$
(17,138
)
 
$
(22,020
)
Year Ended March 31, 2016
 
 
 
 
 
 
Net revenues
 
$
28,765

 
$
57,776

 
$
86,541

Loss from operations
 
$
(7,603
)
 
$
(18,333
)
 
$
(25,936
)
Year Ended March 31, 2015
 
 
 
 
 
 
Net revenues
 
$
22,009

 
$
6,243

 
$
28,252

Loss from operations
 
$
(13,300
)
 
$
(10,437
)
 
$
(23,737
)

The following table sets forth geographic information on our net revenues and net property and equipment for the years ended March 31, 2017, 2016, and 2015. Net revenues by geography are based on the billing addresses of our customers.
 
 
Year ended March 31,
 
 
2017
 
2016
 
2015
Net revenues
 
 
 
 
 
 
     United States and Canada
 
$
31,158

 
$
28,813

 
$
5,976

     Europe, Middle East, and Africa
 
13,843

 
15,587

 
2,202

     Asia Pacific and China
 
44,189

 
41,661

 
20,074

     Mexico, Central America, and South America
 
2,363

 
480

 
—

Consolidated net revenues
 
$
91,553

 
$
86,541

 
$
28,252

 
 
 
 
 
 
 
Property and equipment, net
 
 
 
 
 
 
     United States & Canada
 
$
1,916

 
$
1,376

 
$
289

     Europe, Middle East, & Africa
 
73

 
94

 
32

     Asia Pacific & China
 
388

 
314

 
293

     Mexico, Central America, & South America
 
—

 
—

 
—

Consolidated property and equipment, net
 
$
2,377

 
$
1,784

 
$
614